MUMBAI, INDIA – With the recent success of the bold, new RompHim™ for men in the United States, boys and men nationwide have scrambled to get their hands on this novelty fashion piece.Continue reading “Sar-He™ Surpasses RompHim™ Sales This Holiday Season”
Written by Rani Shah
June 15th, 2017
SUBURBIA, USA – “You looked better with long hair betaaaa,” cooed the various aunties circled around 25-year-old Sanjana Soni, “And so thin! My oh my, are you eating nowadays? This is too thin!”
“I love my hair short,” nervously laughed Ms. Soni, “Fits my personality better, plus my neck doesn’t get all sweaty!”
The auntie mob clicked their tongues and nodded their heads in disapproval, it was wedding season and they were concerned with how short hair will look while wearing a sari or legenga choli – outfits that Ms. Soni wore twice a year.
With occurrences like this happening at a shocking rate of twice per family party and/or wedding, the board of the Desi Auntie Approval Association (DAAA) has been scrambling to maintain their image.
“Back in the 90’s we were known to keep the peace and only judge when young girls weren’t feminine enough,” explains DAAA President, Sunita Auntie, “But the aunties of this generation are a hitting it where it hurts, we’re talking fat shaming, skinny shaming, career shaming, haircut shaming, the list is never ending!”
“Just last week we had to reprimand a member for judging a guest at a wedding for pursuing graphic design and not dentistry – we’re afraid this behavior will sink the DAAA’s approval rating and will result in a funding cut.” says DAAA VP, Jyoti Auntie.
The DAAA’s funding source is primarily Zee TV and Kellyanne Conway’s personal bank account.
As the auntie mob surrounding Ms. Soni continued, she quickly checked into her flight, made sure it was indeed a one-way ticket, and tucked her short hair behind her ear.
ST. LOUIS, MO – It’s been 2 months since Pratik Shastri began working at a local legal firm. Specializing in corporate law, he is confident he’s found the right firm to propel his career forward. Continue reading “White Man Tries To Relate To South Asian Coworker By Mentioning Chicken Tikka Masala”
SUGAR LAND, TX – From the various trophies on their fireplace mantle to the wall full of framed certificates, the Gurusamy residence is no stranger to academic excellence. Continue reading “Token Golden Child, Vidya G., Actually Neighborhood’s Most Profitable Pot Dealer”
Written by Sona Desai
April 14th, 2017
SEATTLE, WA – Wholesaler Amazon has noted sudden shortages of the bindi, a traditional embellishment worn by Indian women. Fuss Class Analysts note that it’s difficult to know whether this shortage is due to music festival Coachella happening this weekend or the upcoming Indian wedding season.
Seasoned Coachella-goer Emily Jenkins voiced her enthusiasm over bindis, “I brought these stickers to Burning Man, and everyone loved them! Also, my yoga instructor, Celeste, wears one all the time. I feel like I was Indian in another life.”
Second generation Indian-American and Seattle native, Deepa Nayar admits the shortage has left her confused and annoyed.
“It’s pretty weird. As a teenager, my non-Indian friends made fun of my chutney sandwiches, funky looking Indian chappals, and the smell of incense burning in my house”, mentions Miss Nayar, “now I see those same people taking these elements of my culture to make a basic-ass statement. I can’t believe Amazon is SOLD OUT OF BINDI’S! Not looking forward to another wedding of Jigisha auntie whispering about how I’m ‘out of touch with the culture’”
Amazon teams have noted customer complaints like Deepa’s and have offered free temporary Om tattoos in lieu of all unfulfilled bindi orders.
[Originally published on Brown Girl Magazine]
LONDON, UK – British retailer, ASOS, recently came under fire for selling an obvious tikka as a ‘Chandelier Hair Clip’ on their website. Continue reading “India Officially Renamed ‘Bollywood Land’ By White Marketing Execs”
Written by Rani Shah
February 7th, 2017
WASHINGTON D.C – Billionaire Betsy DeVos was confirmed as the United States Education Secretary yesterday morning after a tie breaking vote put forth by Vice President Mike Pence. DeVos, with no professional background in education, attending public school, or dealing with crippling student debt, has put families on edge regarding their children’s future.
Since DeVos’ confirmation, tutoring giant, Kumon, has seen a significant increase in registrations – close to 85%. A popular choice among South Asian families, it’s no surprise to analysts that the current political climate has caused such a phenomenon.
Fuss Class News reached out to Abbas Khan, a senior at Roosevelt High School and manager at the local Kumon, “After school we usually have 20 or 25 kids here doing their coursework”, remarked Mr.Khan, “But today, we had close to 75 parents waiting to register their kids.”
“This country still has institutions like Stanford and Harvard and I’ll be damned if my kids aren’t well prepared to be viable candidates”, said Manu Thomas, a parent waiting in line for Kumon registration. He added, “The Trump administration can do what they want with this country with whatever agenda they want to push, but at the end of the day my daughter won’t be a better scientist if she’s taught to deny climate change.”
Written by Rani Shah
January 23rd, 2017
WASHINGTON D.C – The recent presidential inauguration of Donald Trump has spurred on an unconventional trend within the textile industry. White saree’s, commonly worn in the South Asian community during funerals and mourning periods, have seen a marked increase in demand since Friday’s presidential inauguration.
The last time white saree sales saw an increase was in the 1950’s due to deaths brought on by polio.
(Graph provided by our Fuss Class analyst, Utsav Shah)
“It’s uncanny, the demand has nearly surpassed supply.”, remarks Professor Neha Singh, “The level to which factory workers are making fabric might force Indian manufacturers to import from China.”
Fuss Class News reached out to the Trump Administration for further comment but did not receive a reply due to their fear of brown people and their lack of understanding surrounding basic communication skills.
Written by Karen Desai
January 7th, 2017
NEW YORK CITY, NY – Launched this year, Namaste Fresh is an ethnic meal-kit service that delivers a box of Indian recipes along with all the pre-packaged masala and ingredients needed to whip up “homemade” South Asian meals (including complex Jain recipes).
“Millennials today are dependent on food delivery and meal kits. But, millennial Indian women are still expected to impress their in-laws by making homemade Indian food from scratch. But, seriously, how am I supposed to do that? ” said 27 year old, Sonia Gupta.
Namaste Fresh has promised to help the new generation of Indian-American consumers like Ms. Gupta and has built its entire service around the tagline “Fake It To Make It With Your In-laws.”
With its largest customer bases in Edison, NJ; Naperville, IL; and Phoenix, AZ, this South Asian food service is in high demand – with usage spiking during the holiday season, otherwise known as the peak season to impress families.
Experts say the popularity of the ethnic meal-kit is due to a combination of on-demand services, an influx of immigrants to the U.S, American Born Confused Desis (ABCDs), and the busy schedules of a new breed of working women.