LONDON, EN – With wedding season in North America reaching its peak during the summer months, researchers have honed in on patterns occurring at most Indian-American weddings.
After attending dozens of ‘small’ weddings consisting of 400 – 600 people, sociologists from Oxford University think they’ve cracked the case behind the human cognitive science of attending events.
Prior to 2003, it was found that close to 65% of all wedding invitees actually attended the wedding reception and stayed towards the end. Post-2003, however, researchers noticed an unnatural spike in wedding reception attendance. Almost 90% of invitees were showing up to receptions.
“It’s like all of a sudden people enjoyed wedding receptions or something,” says Deepti Chopra, a Fuss Class Analyst, “Nothing notable changed, there was still free food, free booze, and single men/women – so why this sudden spike?”
What researchers failed to acknowledge was the rise of popular bhangra song, Mundian To Bach Ke by Panjabi MC, occurring in 2003. The team at Oxford University discovered this correlation between the increase in wedding reception attendance and Mundian To Bach Ke after attending their 6th wedding this summer.
“Almost as if a switch was flipped, the crowd goes from drab to fab when this song comes on,” describes Justin George, a Ph.D. student from Oxford, “We noticed how the first 2 seconds of this song leads to a 50% increase in dance crowd size at receptions. Can you blame them? The song is just so damn good.”
After crunching the numbers, the Oxford team finally concluded that Mundian To Bach Ke is the primary cause of more guests wanting to attend the weddings of their shitty friends or distant, irrelevant cousins.
“The song is the perfect mix of ethnic and familiar,” explains Deepti Chopra, “Traditional enough for the older crowd and non-threatening enough for white people – it’s a win-win.”